Managing Partner of The Retail ThinkTank; Retail & Wholesale Consultant with focus on Strategic Planning, Merchandising and Branding.

 

Brings "clarity to the situation" by using a "Customer Centric Vision" to create innovative merchandising and branding strategies to position brands as “top of mind".

 

EXAMPLES OF CONSULTING PROJECTS:

• (Cabela's) Restructured Cabela’s Merchandising and Inventory Organization to be in-tune with current channel revenue. Originally built on catalog organization. In partnership with another consultancy firm.

• (Marich) Development of new corporate, branding, and seasonal strategies.  Increasing sales by 20%. Creation of new go-to-market assortments, packaging, and customer strategy.

• (PFI) Developed the management team, the Corporate Vision that clarified Brand and Strategy issues for PFI Western Store.

• (Providence Products)Produced selling strategy for Providence Products (footwear findings) increasing their sales by 40%

• (Wisteria)Created and executed innovative turnaround brand initiatives for “Brick and Mortar” Strategy at Wisteria.

• Work with Private Equity Groups to judge opportunity levels for acquisitions.

• Leadership and development of the Vision for the “Turnaround Merchandising Strategy” for Baskin’s (Women’s, Men’s, Children’s Apparel Specialty Stores own by Private Equity).

  • Created and successful execution of Merchandising, Brand, Marketing, and Online Strategies. Met goals of sustainable sales increases, reduced marketing costs, destination shopping, lower inventories.

  • Improved profits (500bps GM% increase) and created a roadmap for scalability

  • 600% ROI performance on Exit Strategy for the Private Equity Group- dramatically above expectations.

• Executive recruiting for multiple retailers focused on merchandising, e-commerce and planning.