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SKILL SETS

 

EXECUTIVE LEADERSHIP & CULTURE:  15 years, experience at the SVP level in Specialty stores, Department Stores and Wholesale Consumer Products. (Sears) Highest Cultural Rating of all Sears Merchandising Teams. Led Culture and Strategy Classes to Sears Executive Leadership & Merchandising Teams.  (May Co.)  DMM of the Year.

EXECUTIVE LEADERSHIP & CULTURE 

Over 15 years, experience at the SVP level in Specialty & Department Stores and Wholesale Consumer Products.(Sears) Highest Cultural Rating of all Merchandising Teams. The Team knew they would be listened to and expected to come up with innovative ideas

 

MERCHANDISING STRATEGY

Merchandised, sourced and executed successful strategies for multiple products: Apparel, Footwear, Accessories, Children’s, Intimate Apparel, Home Décor and Gourmet Food. Each one has been profitable, sustainable and scalable!

 

TURNAROUND

Successful Turnaround strategies of profitability, sustainability and scalability at:

  • Harry and David Stores- profitable in 12 months

  • Baskin’s (Regional Department Stores),

  • Sears Footwear Division - highest GM% in Sears history.

 

P&L – OPERATIONS

Management of Sears Footwear $720M, Russell Newman- Intimate Apparel, Harry and David – Stores and Wholesale, and Fossil. Successful direct or dotted line leadership of Store Operations in each company.

 

INTERNATIONAL EXPERIENCE

Sourced and designed multiple types of products and managed partnerships with leading manufacturers in 14 different countries.

 

Facilitate the entire process to meet goals and deliver “concept to shelf” strategy relationships.

OMNI-CHANNEL

(Sears) Vision and development of 5 Revenue Channels. Innovative E-Commerce strategy that increased sales and profit by 300%. Developed $100M B2B strategy and Work Catalog as a revenue channels. Created new direct to customer E-Mail strategy including E-Catalogs.

 

ADVANCED MERCHANDISING PROCESSES

Created new processes to analyze goals, manage financial opportunities, develop marketing strategy, motivate individuals and teach teams.

 

  • "Good-OK- Ugly" Product Lifestyle financial reviews that allows the teams to understand where they have invested their money, the ROI, and how to proceed in the future.

  • “Big Idea”, 12 month Marketing plan that included roles & responsibilities

  • "Fire Breathing Dragon" personal rewards for buyers that achieve financial goals.

  • Private Brand building processes from name, logo, packaging, competitors and value proprositions.

  • Market Basket Analysis Review: Understanding of what synergies are taking place in each transaction.

  • Monthly all - division meetings that discussed financials, marketing and next months goals. "Critical Thought Process" - how to think through a problem with the least amount of roadbumps

  • Operational Standards in store

  • Monthly newsletter with "best practices", marketing, new product etc.

  • Classes on Branding

  • Monthly Phone calls with Regionals with 3 topic agenda

  • Monthly phone calls on best practices

CROSS FUNCTIONAL RELATIONSHIPS

(Sears) Created processes that allowed strategic partners: operations, marketing, e-commerce and other functions  to voice opinons, concerns and new ideas so as to be able to deliver financial goals and objectives. Built Cross Functional Relations in all Senior Management roles.

 

INNOVATION

(Sears)Test of new “Store within a Store” idea created 15-20% increases.

 

(Harry & David) New assortment, Customer transition initiatives and visuals created 25% increases.

 

(Fossil) New Key Chain Product produced GM$ to fund the entire division.

 

BRAND BUILDER & ENTREPRENEUR

Leadership of teams to successful creation of National Brands:

  • Fossil Leather

  • Harry and David Stores

  • Harry and David Chocolate

  • Russell Newman Intimates

  • Sears Footwear (B2B –Catalog- E Commerce).

 

PRIVATE BRANDS:Re-structured all Sears Footwear Private Brands. Names, logo, packaging, quality, standards, etc.

 

Built successful Private Brands for multiple type of products in May Co., Federated Dept Stores, and Sears, by creating brand statements that everyone could understand and build upon.

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